Sources list for COMBINE CONSUMER DECISION MAKING AND MARKETING COMMUNICATION:

Greenleaf, E. & Lehmann, D. 1995, 'Reasons for Substantial Delay in Consumer Decision Making,' Journal of Consumer Research, vol. 22, pp. 186-199.
Internationalization of Branding

Walsh, Gianfranco, Vincent-Wayne Mitchell, and Thorsten Hennig-Thurau. "German Consumer Decision-Making Styles." Journal of Consumer Affairs 35.1 (2001): 73. Questia. 1 Nov. 2003 <http://www.questia.com/>.
Cross Cultural Differences in Creative Advertising

Klein, G. A. (1993). A recognition-primed decision (RPD) model of mid decision making. In 0. A. Klein, J. Orasanu, R. Calderwood, & C. E. Tzambok (Eds.), Decision making in action: Models and methods (pp. 138-147). Norwood, NJ: Ablex.
Aircraft Accidents

Chang, Y. (2001) Theories of persuasive communication and consumer decision-making. Nonverbal communication. Retrieved July 19, 2005, from http://ciadvertising.org/student_account/fall_01/ad v382j/utamychang/1st_assignment/Preface_content.htm Chang, Y. (2001) Theories of persuasive communication and consumer decision-making. Nonverbal communication. Retrieved July 19, 2005, from http://ciadvertising.org/student_account/fall_01/ad v382j/utamychang/1st_assignment/Preface_content.htm
Stereotypes and Racism

Scholl, Richard. (October 2, 1999). Decision Making Models Summary. University of Rhode Island Website. Retrieved on April 16, 2004 http://www.cba.uri.edu/Scholl/N otes/Decision_Making_Models.htm Scholl, Richard. (October 2, 1999). Decision Making Models Summary. University of Rhode Island Website. Retrieved on April 16, 2004 http://www.cba.uri.edu/Scholl/N otes/Decision_Making_Models.htm
Decision Making in the Workplace

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