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Diet Advertising

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... purchased a diet or non-diet drink. For this study, water was considered a non-diet beverage. diet or a conventional low-calorie diet. It was found that those on the Atkins diet lost appreciably more weight during study was much smaller, with only 20 people (17 women, 3 men). After performing the required diet or diet plus exercises on the diet alone, those on the diet plus the aerobic exercise, and those on the diet with weight training. The studies Male and Female Preferences of Diet vs. Non-Diet Beverages on a College Campus ...



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Sources list for DIET ADVERTISING:

Internet Advertising Analysis. Retrieved from http://www.internet-advertising-ia.com/ Internet_Advertising/Advertising_23.htm Internet Advertising Analysis. Retrieved from http://www.internet-advertising-ia.com/ Internet_Advertising/Advertising_23.htm Accessed on 18 July, 2004
The Cost of Advertising

Bezjian-Avery, Alexa, Bobby Calder, and Dawn Iacobucci (1998), "Interactive Advertising vs.Traditional Advertising," Journal of Advertising Research, 38 (4), 23-32
Psychographics

Barton, Bruce. "ADVERTISING IS . . .." Department of Advertising, University of Texas Austin, 19 Aug 04. http://advertising.utexas.e du/research/quotes/Q100.html Barton, Bruce. "ADVERTISING IS . . .." Department of Advertising, University of Texas Austin, 19 Aug 04. http://advertising.utexas.e du/research/quotes/Q100.html
Politics of Advertising

Wilson, Nona L., and Ann E. Blackurst. "Food Advertising and Eating Disorders: Marketing Body Dissatisfaction, the Drive for Thinness, and Dieting in Women's Magazines." Journal of Humanistic Counseling, Education and Development. 38, 2. Dec. 1999. Academ
Anorexia: Media, Society, or Psychology

Anonymous: "How Will New International Regulations Affect Advertising" Advertising World, February, 1985
Global Advertising Agencies

 


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