Sources list for MARKETING MCKINSEY 7'S MODEL:

Ohung, Sungmi and Mike Sherman. 2002. "Emerging Marketing: Companies don't need state-of-the-art tools, huge volumes of customer information, and armies of experts to use continuous relationship marketing effectively." The McKinsey Quarterly, 62+.
Relationship Marketing

Aitken, M., & Holt, F. (2000). A prescription for direct drug marketing. The McKinsey Quarterly, 82.
Pharmaceutical Marketing

Gronoos, C. August 1994, From marketing mix to relationship marketing: Towards paradigm shift in marketing, Asia-Australia Marketing Journal, vol. 2, no. 1.
Relationship Marketing

Varadarajan, P.R. & Menon, A. (1988, July). "Cause related marketing: A co alignment of marketing strategy and corporate philanthropy." Journal of Marketing, 52: 58-74
Cause-Related Marketing

Anderson, D. & Bailey, B. Peeling the Orange: 4 P's of Marketing, Marketing through New Media. Learn.netWebsite. 22 April 2005 <[1]http://tolearn.net/marketing/productm.htm.>.
Marketing Communications

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