Sources list for MCDONALDS CUSTOMER VALUE ESSAY:

Donogh, J. 2000, Customer Loyalty--From the Customer's Perspective, [Online]. <http://www.refresher.com/!loyalty2.html>. [Retrieved August 15, 2005], 5 pages.
United Kingdom's Automobile Industry

Kohler Company: (2004). Competency Connection Focus In The End Customer #1 - Customer Connections. Kohler, WI.
Leadership Development Program

Donogh, J. (2000). Customer Loyalty--From the Customer's Perspective. Retrieved June 24, 2005 from the World Wide Web: <http://www.refresher.com/!loyalty2.html>.
E-Commerce in China

Uncles, Mark D., Dowling, Grahame R., and Hammond, Kathy, "Customer Loyalty and Customer Loyalty Programs." University of New South Wales School of Marketing Working Paper 98/6, University of New South Wales Web site. 27 Nov. 2004.
Loyalty Programs

J.D. Power and Associates Reports. (July 30, 2003). Customer Satisfaction with Residential Electric Utilities Reaches All-Time High, Despite Customer-Reported Increases in Electricity Spending. Electric Utility Residential Customer Satisfaction Study. Ret
Motivation Processes

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