Sources list for POWER GENDER ADVERTISING:

Wolin, Lori D. "Gender issues in advertising - an oversight synthesis of research: 1970-2002." Journal of Advertising Research. 3/1/2003. Retrieved July 23 2005 from HighBeam Research Library Web site.
Sexuality in Advertising

Lori W. Gender Issues In Advertising--An Oversight Synthesis Of Research: 1970-2002. Journal Of Advertising Research. 1 Mar. 2003.
Global Marketing Differences

Barthel, Diane. Putting on Appearances: Gender and Advertising. Philadelphia, PA: Temple University Press, 1989.
Women's Role in Society

Internet Advertising Analysis. Retrieved from http://www.internet-advertising-ia.com/ Internet_Advertising/Advertising_23.htm Internet Advertising Analysis. Retrieved from http://www.internet-advertising-ia.com/ Internet_Advertising/Advertising_23.htm Accessed on 18 July, 2004
The Cost of Advertising

Bezjian-Avery, Alexa, Bobby Calder, and Dawn Iacobucci (1998), "Interactive Advertising vs.Traditional Advertising," Journal of Advertising Research, 38 (4), 23-32
Psychographics

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