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International Marketing Strategy Search result for 'International Marketing Strategy': Paper Excerpts: ... * . Effective Marketing Strategies for Coca-Cola The key to the success of any consumer product is an effective marketing strategy. In order to develop such a strategy, international markets (Siegel, 2003). Overall, Coca-Cola has effectively adapted its marketing strategies in order to meet the diverse and changing consumer Journal of Marketing Research 36, 1: 1-17. Jain, S.C. (1989). Standardization of International Marketing Strategy: Some Research Hypotheses. Journal of Marketing Marketing Strategy The overall marketing strategy of the company is satisfactory but needs some improvement. The company should implement a . 1. Identify the basic target market selection strategies. The basic target market selection strategies include undifferentiated marketing, differentiated marketing, and ...
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Sources list for INTERNATIONAL MARKETING STRATEGY: PRIMEDIA Business Magazines & Media Inc. (April 1, 2002). Marketing Strategy Mandatory for Business Success. Retrieved from the Internet at: http://trailer-bodybuilders.com/mag/ trucks_marketing_strategy_mandatory/. PRIMEDIA Business Magazines & Media Inc. (April 1, 2002). Marketing Strategy Mandatory for Business Success. Retrieved from the Internet at: http://trailer-bodybuilders.com/mag/ trucks_marketing_strategy_mandatory/.Marketing Strategy of Wal-Mart Retail Chain Cook, Charlie. "Use This Marketing Strategy to Attract More Clients" Retrieved from http://www.marketingforsucces s.com/marketing-strategy.html Cook, Charlie. "Use This Marketing Strategy to Attract More Clients" Retrieved from http://www.marketingforsucces s.com/marketing-strategy.html Accessed on 22 March 2005 Advertising Agencies "Online Marketing Strategies" (2004) Retrieved from http://www.media-awareness.ca/english/resources/special_initiatives /wa_resources/wa_teachers/tipsheets/online_marketing_strategies.cfm "Online Marketing Strategies" (2004) Retrieved from http://www.media-awareness.ca/english/resources/special_initiatives /wa_resources/wa_teachers/tipsheets/online_marketing_strategies.cfm Accessed on 18 July, 2004 Online Marketing Varadarajan, P.R. & Menon, A. (1988, July). "Cause related marketing: A co alignment of marketing strategy and corporate philanthropy." Journal of Marketing, 52: 58-74 Cause-Related Marketing Ayal, I. & Zif, J. (1979). Market expansion strategies in multinational marketing. Journal of Marketing, Spring, 84-94. International Marketing Planning More sources on "INTERNATIONAL MARKETING STRATEGY"
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